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What is PPV (pay-per-view) on Fanvue?

Subscriptions open the door; PPV is often where the rest of a creator's income comes from. Here is how it works on Fanvue.

By the FanBotify team · updated

PPV (pay-per-view) on Fanvue is content locked behind a price: a photo, video or set attached to a message or post that a fan pays to unlock. Unlike the subscription, which opens the creator's feed, each PPV is bought one at a time and can be priced differently for each offer.

How PPV works on Fanvue

The creator uploads content to her Fanvue Vault, then attaches items to a message and sets a price. The fan sees a preview or a description and unlocks it if he wants it. PPV can be sent:

Many creators group content into bundles and tiers, from softer to more exclusive, so each fan can move up step by step instead of being offered everything at once.

Why PPV matters for creators and agencies

Subscription prices are usually modest and the same for everyone. PPV is where a creator can earn more from the fans who want more, at a price that fits each offer. For agencies and chatters, PPV sold in chat is usually the main measure of performance. Done well, it feels like a personal offer; done badly, it feels like a paywall in every message.

Common mistakes

An example: a PPV sale in a conversation

A subscriber has been chatting for a while about his day and mentions he liked a recent post. The chatter replies naturally, asks what he liked about it and, once the conversation is flowing, mentions there is a set from the same shoot he has not seen. A short, friendly check that he would like it comes first; then the locked message arrives with a price that fits him. If he opens it, the conversation continues, and later the next part of the shoot can follow. If he does not, one gentle reminder is enough. Compare that with a locked message sent as the first reply to "hey": same content, very different result.

PPV terms you will see

How FanBotify handles it

FanBotify sells PPV bundles picked from your Fanvue Vault, organised in tiers (Full catalog: up to 6 tiers; Tease: tiers 1-3; Conversation only: no explicit content). A tier holds 4 to 60 photos or videos, sold as bundles of 4 to 6. Shoots can be sold as a storyline, the same shoot tier after tier, or at random, and "Sort with AI" builds the bundles and suggests prices from your Vault. The AI offers PPV inside the conversation, prices each one for the fan within your bounds, and sends one follow-up on an unopened paid message.

Read how to price PPV on Fanvue, Fanvue PPV automation, the Fanvue chatbot and the plans.

Questions

What does PPV mean on Fanvue?

Pay-per-view: content locked in a message or post that a fan pays to unlock, separately from his subscription.

How should I price PPV on Fanvue?

Start from a base price per tier and adjust for the fan and the content. The PPV pricing guide covers it step by step.

Can I send PPV to subscribers and followers?

Paid messages can reach fans in chat or in mass messages; the right offer depends on where each fan stands.

How many follow-ups on an unopened PPV?

One gentle follow-up is usually enough. FanBotify sends one on an unopened paid message, then lets it be.

Does FanBotify take a share of my PPV?

Every plan adds 25% of the paid messages the AI agent sells, never on tips, subscriptions or your own sales.

Related guides

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