PPV (pay-per-view) on Fanvue is content locked behind a price: a photo, video or set attached to a message or post that a fan pays to unlock. Unlike the subscription, which opens the creator's feed, each PPV is bought one at a time and can be priced differently for each offer.
How PPV works on Fanvue
The creator uploads content to her Fanvue Vault, then attaches items to a message and sets a price. The fan sees a preview or a description and unlocks it if he wants it. PPV can be sent:
- In a one-to-one chat, when the conversation is ready for an offer.
- In a mass message to many fans or a list.
- As a follow-up to a fan who bought before, often the next step of a series (an upsell).
Many creators group content into bundles and tiers, from softer to more exclusive, so each fan can move up step by step instead of being offered everything at once.
Why PPV matters for creators and agencies
Subscription prices are usually modest and the same for everyone. PPV is where a creator can earn more from the fans who want more, at a price that fits each offer. For agencies and chatters, PPV sold in chat is usually the main measure of performance. Done well, it feels like a personal offer; done badly, it feels like a paywall in every message.
Common mistakes
- Selling too soon: a locked message as the first reply rarely sells.
- One price for everyone: a new follower and a loyal buyer value the same set differently. See dynamic pricing.
- Re-offering what he owns: keep track of purchases so the next offer is new to him.
- Skipping the follow-up: one gentle reminder on an unopened paid message is normal; several is spam.
- Misleading previews: the content must match what was promised, or trust is gone.
- Prices in the wrong unit: check the amount before sending; a typo can turn $27 into $2.70.
An example: a PPV sale in a conversation
A subscriber has been chatting for a while about his day and mentions he liked a recent post. The chatter replies naturally, asks what he liked about it and, once the conversation is flowing, mentions there is a set from the same shoot he has not seen. A short, friendly check that he would like it comes first; then the locked message arrives with a price that fits him. If he opens it, the conversation continues, and later the next part of the shoot can follow. If he does not, one gentle reminder is enough. Compare that with a locked message sent as the first reply to "hey": same content, very different result.
PPV terms you will see
- Locked message or paid message: a message whose media unlocks after payment.
- Bundle: several photos or videos sold together as one PPV.
- Tier: a level of content, from softer to more exclusive.
- Vault: the library on Fanvue where a creator stores her media.
How FanBotify handles it
FanBotify sells PPV bundles picked from your Fanvue Vault, organised in tiers (Full catalog: up to 6 tiers; Tease: tiers 1-3; Conversation only: no explicit content). A tier holds 4 to 60 photos or videos, sold as bundles of 4 to 6. Shoots can be sold as a storyline, the same shoot tier after tier, or at random, and "Sort with AI" builds the bundles and suggests prices from your Vault. The AI offers PPV inside the conversation, prices each one for the fan within your bounds, and sends one follow-up on an unopened paid message.
Read how to price PPV on Fanvue, Fanvue PPV automation, the Fanvue chatbot and the plans.