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Dynamic pricing for PPV

One price for every fan is simple, but it leaves money on the table with some fans and scares off others. Dynamic pricing is the alternative.

By the FanBotify team · updated

Dynamic pricing for PPV means setting the price of each pay-per-view offer for the fan receiving it, based on signals such as how engaged he is and what he has bought before, rather than charging every fan the same fixed price. Good dynamic pricing always stays inside bounds the creator chooses.

How dynamic pricing works on Fanvue

On Fanvue, each paid message carries its own price, which makes per-fan pricing possible. In practice it works like this:

  1. Base price: the creator sets a normal price for each tier or bundle.
  2. Bounds: she sets the lowest and highest the price may go, relative to that base.
  3. Signals: engagement in the conversation, past purchases and spend.
  4. Offer: each PPV gets a price inside the bounds that fits that fan at that moment.

A human chatter does this by feel. A tool can do it consistently for every fan and every offer.

Why dynamic pricing matters for creators and agencies

Fans are different. A new follower testing the waters may hesitate at a price a regular buyer would accept without a second thought. A single fixed price is either too high for the first or too low for the second. Pricing per fan lets a creator welcome new buyers and still be paid fairly by her most engaged fans, including her whales. For agencies, it turns pricing from guesswork into a rule the whole team, or the AI, follows.

Common mistakes

An example with numbers

Say a creator sets a base price of $20 for a tier, with a lowest multiplier of x0.9 and a highest of x1.5. Every offer for that tier then lands between $18 and $30. A new fan who has only chatted a little and never bought might be offered the set near the bottom of that range, to make the first purchase easy. A fan who has bought several sets and is clearly enjoying the conversation might be offered it nearer the top. Neither price is ever below $18 or above $30, because those are the creator's rules. If she wants prices closer to her base for everyone, she narrows the range.

Fixed or dynamic: a quick comparison

Fixed priceDynamic price
Set byThe creator, onceThe creator's range, applied per fan
New fansMay find it too highOffered nearer the low end
Engaged buyersPay the same as everyoneOffered nearer the high end
EffortNoneNeeds a rule or a tool to apply it consistently

Dynamic pricing for PPV also works alongside tiers: each tier keeps its own base price, and the range applies to that base. Spacing tier prices sensibly, and keeping the range moderate, keeps the ladder from softer to more exclusive content easy for fans to follow.

How FanBotify handles it

FanBotify prices each offer for the fan, inside bounds you set: the lowest from x0.8 to x1.0 of the base price, the highest from x1.2 to x2.0, following how engaged the fan is. You set the base price per tier, and "Sort with AI" can suggest prices from your Vault. The AI never goes outside your range, never sells to fans in distress, and a single payment above an amount you set is handed to you.

See how to price PPV on Fanvue, what PPV is, the Fanvue AI chatter and the plans.

Questions

What is dynamic pricing for PPV?

Setting the price of each pay-per-view offer for the fan receiving it, inside bounds the creator chooses, instead of one fixed price for everyone.

Is dynamic pricing fair to fans?

It is when it stays inside clear bounds, is based on engagement and never pressures fans who are struggling.

What bounds does FanBotify use?

You choose them: the lowest from x0.8 to x1.0 of the base price and the highest from x1.2 to x2.0.

Can I set fixed prices instead?

You set the base price and the range. A narrow range keeps prices close to your base for every fan.

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