fanbotifyWhen a mass message makes sense
- A new set or an event (a live, a themed weekend).
- A real, rare offer with a clear end.
- A light check-in to a segment that has gone quiet, not to everyone.
Write it like a person
- One idea per message. Short.
- Talk to "you", not "guys" or "everyone".
- Give a reason to reply: a question, a choice, a teaser.
- Do not attach a locked offer to every mass message; free teasers keep the channel alive.
How often
There is no magic number, but fans notice patterns. If your mass messages get fewer replies each week, send fewer of them and make each one better. Never stack a mass message on a fan you are already chatting with.
Segment instead of blasting
| Segment | What to send |
|---|---|
| Active buyers | Nothing mass: keep the private conversation going |
| Quiet subscribers | A personal check-in, no offer |
| Unopened offer | One gentle reminder, then stop |
| Subscription ending | A message before it ends, not after |
One-to-one beats mass
A message that mentions something the fan told you gets answered far more than a broadcast. That is why FanBotify follows up one fan at a time, written from what he said before, with cooldowns so nobody is contacted too often. More in winning back quiet fans.